It’s Official: A-B Pulls the Trigger on Spirits

Big news. As we speculated in BBD last week, Anheuser-Busch is entering the liquor business with a new subsidiary to test spirit-based products, according to reports.A-B is venturing into the unthinkable, the domain of arch-enemy Diageo: liquor.They have created a subsidiary called Long Tail Libations Inc., which will create and market distilled spirits, although they will not make them at their breweries. Their first product, being test marketed as we speak, is called Jekyll & Hyde.WHAT WE KNOW NOW. The