It’s Freezing!

Just when we thought we had easy weather comparisons, Mother Nature throws us another curve ball. Below-freezing temperatures, ice, and snow covered the most populated part of the country, New England, over the weekend, keeping consumers out of the stores and out of the bars.Bad weather in the Northeast is said to disproportionately hurt Coors. The silver lining for the Silver Bullet, however, is that this part of January is typically a low beer selling period anyway, so losses should