IT’S BRAHMA, BABY!

The world's largest brewer by volume is getting ready to launch its new global priority brand: Brahma. This brand is huge in Brazil, where AmBev has been marketing it since 1888. Now this eight largest beer brand in the world is ready for prime time.MOVING QUICKLY. In typical InBev fashion, the global branding idea, imagery, marketing, packaging, focus group testing, and rollout plan were completed in less than seven months. The brand will rollout in the US without extensive test