Beer Business Daily – beer industry news and numbers

It’s Ball Time

The brewers are getting their NFL strategies put to bed. A-B, of course, now has the exclusive national beer ad slots for the Super Bowl locked up. Coors Light and NBC announced a multi-year partnership for "NBC Sunday Night Football" which is pretty big news. The agreement makes Coors Light one of the largest partners on the network. Coors is the official beer sponsor of the NFL, which gives it use of their logo and the team shields on marketing

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