It’s About the Marketing

Spent the last two days visiting institutional investors around the fruited plain who have positions in beer discussing the industry's challenges and opportunities. Most presented a fairly dour assessment of our fair industry, and most adhere to the notion that there is not much hope for beer on the immediate horizon because wine and spirits are eating our lunch.I talked myself literally hoarse refuting this assumption. While it's no doubt true that wine and liquor are taking share of ethanol