“It Was A Watershed Year”

That was the sentiment expressed by Coors' Ed McBrien regarding 2007 with uncharacteristic understatement. And this year's Coors distributor conference mirrored that sentiment. Highlights: Coors chief Peter Swinburn pointed out that Coors gained 0.4 share points in 2007, its four largest brands (Coors Light, Blue Moon, Keystone Light and Coors Banquet) outperformed in their respective segments, they cut a deal with Miller, and they opened a new brewery. Nice year.Momentum hides many sins, but Coors was frank about some of