Is Our Beer Marketing Spend Enough?

The short answer to that question, in case you're tight on time, is NO.A provocative and interesting report came out today from Mark Swartzberg's office at Stifel Nicolaus. While Mark's conclusion that the beer industry's growth will continue to be stymied by the growth in wine and liquor is not sending editors at the major financial papers screaming to stop the presses, I found his data and methodology for this conclusion to be interesting. Instead of just extending current trend