Is O’Doul’s About to Get a Major Facelift?

Dear Client: Unbeknownst to many, A-B tapped one of the hottest graphic designers on the planet to give a temporary facelift to one of, if not the, the stalest looking brand in its portfolio last week. The designer? Mr. Kiji. His task? To make O'Doul's an Instagram worthy brew on one of the biggest drinking holidays of the year, per Fast Company. The whole idea came about from A-B's corporate social responsibility department, who figured it would be a smart