Is it Time for a New Pricing Model?

In the course of discussing pricing trends for Labor Day and beyond, we are sensing more than the usual push-backs from distributors to deep deals. Of course, the point of doing a deep deal is to get to the table first so you can, quid pro quo-like, cut a deal with a big chain in the market to put your brands on ad and secure display space.The problem with this model is that in most states, that means giving the