Is It the End of POS as We Know It?

Grocery stores are banning brand POS more every year. Bars are limiting neons and dimming the ones they have. Even independent stores are admonishing distributors for creating what InBev USA president Doug Corbett calls "the carnival".... flags, banners, starbursts, shelf-talkers, standees..it's sometimes enough to throw you into an epileptic fit. Meanwhile, wine merchandises itself with tasteful wooden crates, real grape vines, and subtle shelf literature describing each label. And they are up over 5% while the beer industry is virtually