Is Bud Light Golden Wheat Risky?

Dear Client:As you know, A-B announced that it is launching a new Bud Light line extension, Bud Light Golden Wheat, nationwide in October, as well as test Select 55, a 55 calorie light beer, in ten markets (by the way, it's called Select 55, not Bud Select 55). BBD spoke with several A-B distributors and reaction was mixed. On the plus side, distributors note that this will help cycle the Bud Light Lime numbers and adds a new mega-brand with