Beer Business Daily – beer industry news and numbers

Is Beer Really Dead?

Did you see the cover of Advertising Age yesterday? If you didn't, let me fill you in. There was a tombstone, and a big headline: THE DEATH OF BEER. It was terrible.The leading advertising trade journal has declared that the beer industry is dead. Not only that, but on the same day Slate ran a tough article on beer. Here is Slate: "But now there's a fear in our beer. Last week, two leading beer companies reported disappointing results. Anheuser-Busch,

You need a subscription to access this article.Login now or subscribe to get daily industry insights!

Channels