From time to time brewers utilize Internet market surveys with consumers to test possible new product concepts in order to get a read on the initial level of consumer interest. BBD has learned through sources that A-B seems to be investigating possible Bud, Bud Light, and Michelob line extensions with distinct Latin influences, likely due to the success of Miller Chill and its own early success in tests with Bud Clamato.BL AND RR WITH LIME: The first is Bud Light
You need a subscription to access this article.Login now or subscribe to get daily industry insights!
Log In
Forgot Password
Don’t have an account yet?
SUBSCRIBE