Investors at the Gate

Business would be easy if we didn't have inventory, employees, customers, and stockholders. Those pesky investors like steady financial models based on consistent strategy, like 3% pricing growth every year and steady TV advertising expense to drive volume. Those models are changing quickly, and it is frightening to stockholders. But full capacity must be met (discounting), and ideas tried, and money spent, to find the new magic model that will drive industry growth.As we reported last week, Bear Stearns issued