TELL US ABOUT YOUR RETAIL STUDY. Tom Fox: "If you look at the sales forces that these beer suppliers now put out there, it used to be 80% of those folks-I guess you would call them field sales-were managed in a network of distributors. Most of these suppliers have really responded to national accounts and key accounts, and so that department is becoming a lot more emphasized. We are trying to find out who is doing a good job and
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