Interview with Miller’s Tom Long

With just four months as Miller Brewing Company's chief marketing officer under his belt, we caught former Coca-Cola executive Tom Long on the phone for a brief interview, his first industry interview since taking the marketing reigns at Miller. A North Carolinian with a Southern draw, Tom worked 16 years for Coke, lastly as its president of their Northwest European Division. He also served as Coca-Cola's head of Worldwide Marketing Insights and Research.You are a fly on the wall of