Interview with Frits, Part II

This is Part II of our interview with Coors chief Frits van Paasschen.HS: Any more innovative packaging that's coming out that you can talk about?FvP: I think we're done innovating [laughs]. We continue to look at it and for me personally but for us also as an organization the Frost Brew Liner was very illustrative because it was based on the insight-and I think you and I talked about this in Texas last time-that people didn't know the aluminum cans