Inside Pabst’s FMB Playbook

Dear Client:  After a great 2023, partly fueled by the Bud Light event, Pabst is cycling some very tough numbers at this point in 2024. The most recent Circana data, to 5/19, illustrates it: Pabst Brewing Co. cases are up almost 5% the 52 weeks ended 5/19 in multi-outlet and c-stores, but that drops to a bit below flat for the YTD trend, and about -4% for the latest 12 weeks.  However, Pabst's FMB business has a clear directive, at