Inside Miller’s Agency Split

As reported last week, the ad agency for Miller Lite, Crispin Porter, voluntarily quit the Miller account due to what it called a difficult "mulilayered approvals" process that it was apparently forced to go through for ads and strategy. We took this to mean, after talking with brewery folks who would know, that those layers were the brewery executives, distributors, and retailers. But Ad Age scribe Jeremy Mullman, in an article yesterday, paints a different picture that reveals the agency's