Inside Fat Tire’s Decision

It's a tough decision for a small company. Should you step up to the plate and play with the big boys, or be content with the success you've had? New Belgium, which has grown double digits every year since its inception in 1991, has been faced with that decision for two years.But New Belgium recognized something that many other growing brewers of days past didn't: You have to take care of your core markets while expanding geographies. And this is