Indy Day Blowout

It appears that the fine weather and July 4th timing helped the beer industry out of its recent supermarket sales slump. IRI supermarket scans from Morgan Stanley's Bill Pecoriello show that the industry grew 2.7% for the four weeks ending July 6. YTD that brings beer up 1% in supers.Superpremiums, driven by Bud Light Lime and Blue Moon, continue to rock, up 30% for the period while sub-premiums were down 0.6%. Trading up isn't so hard to do, even in