Dear Client: As we approach 2025, Bump Williams Consulting (BWC) polled manufacturers, distributors, and retailers to tease out shared strategies that will define the path forward. As far as headwinds, Bump sums it up in one (long) sentence, as only he can: "Today we find ourselves struggling to compete against new competitors from outside of Beverage Alcohol, the WHO, Tariffs, Cannabis and Delta 9 availability, a tougher economy with higher inflation/interest rates, the loss of On Premise sales and the
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