Industry Leaders Warn of “Prohibition by a Different Name,” But Suggest Solutions

Dear Client: One clear, pressing theme from the industry trade org heads panel at the NBWA Legislative Conference: No- and low-alcohol beer offerings are not only the wave of the future, they can also help counter the “no safe level” of alcohol rhetoric coming from the WHO (and some other players in Washington and abroad, with potentially dubious intentions).  These also dovetail with another core talking point – differentiation, as beer is the beverage of moderation, and long-time policy has