Industry Hoping for a Strong OND

Dear Client:  It's been a tough year so far for total beverage alcohol, and if we hold out any hope to salvage the year, the industry must finish with a strong OND (October, November, and December). "TBA failed to grow its Dollar Sales during OND 2023 vs. YA due to Traditional Beer, Wine, and Spirits declining," writes Dave Williams of Bump Williams Consulting in a note to clients.  Total Beverage Alcohol dollar sales are down -1.3% compared to last year,