Industry Debates Brands versus Style

Dear Client: Should you sell craft brands by style or by brand? That was one of the key questions in a lively -- sometimes even heated -- panel last week at the Beer Industry Summit, moderated by CM Profit Group's Tom Fox. On the brand side were Steve Hindy of Brooklyn Brewery and Dale Katechis of Oskar Blues, and on the style side was craft distributor Jim Schembre of World Class Beverage in Indiana. Dale and Steve made the point