Increasing the Odds of Craft Success

Dear Client:Yesterday I came across a great presentation written by Neal Stewart, the former Pabst exec who later went on to Flying Dog and more recently, a senior brand manager with the American Vintage Beverage Company (a division of Mark Anthony Brands, makers of mike's hard lemonade). In his piece, Neal presents the "10 Key Ingredients for Craft Beer Success", which I found particularly poignant for our readers who may be guiding smaller or newer craft brands through the jungle.