InBev’s Doug Corbett, Improving Beer’s Image

Newly appointed president of InBev USA, Doug Corbett, told the BBD Summit last week that he's glad to be working in the U.S. beer business after running InBev's business in Western Europe. He noted that in many markets over there, volume is declining at an alarming rate even with pretty dramatic price reductions.Doug made a good point that it's "really important to ground ourselves in the beverage catetory", not just the beer category, because that's how the modern consumer sees