In its Almost Full-Year Read, IRI Shows Beer Volumes Down 0.5%

Dear Client:The latest IRI has almost the full-year read for 2017 beer trends. Year to date to December 3, the beer segment in multi-outlet and convenience ("MULC") is up 1.1% in dollars, and down 0.5% in volume. For the 12-week period, the trend improves: dollars are up more than 2%, and volumes up 0.5%.BIG BRANDS STEMMING LOSSES IN RECENT PERIODS. What changed in recent periods? Perhaps among the most notable factors, the top four beer brands -- Bud Light, Coors