Beer Business Daily – beer industry news and numbers

In Defense of Premium Lights

December 2, 2013Dear Client: I trust all of our US readers had a nice Thanksgiving holiday full of slow eating and fast-selling beer. Anecdotally it seems that crafts are continuing to create the lion's share of excitement for this holiday, although we still saw a lot of pale lagers and light beers in baskets over the long weekend. To get back in the swing of things, we tracked down MillerCoors sales president Ed McBrien to talk about premium lights and

You need a subscription to access this article.Login now or subscribe to get daily industry insights!

Channels