Imports On the Rise Again

In our ongoing series this week looking back on summer sales, we turn our jaded opaque fish-eye on imported beers. Imported beers, which have endured a long year of transition, supply issues, tough comps, and pricing gaps, seem to be on the road to improvement. Corona and InBev trends, as we all know, have taken the brunt of the problems this summer. After bottoming out in July/August with -8% trends, both Modelo and InBev volume trends have started to improve,