Imports Now “King of the Cash Register,” Says BWC

Dear Client: We recently hinted that a shakeup in segment supremacy seemed near based on data provided by Bump Williams Consulting, and now less than a month later, BWC says it has all but happened. In its latest monthly update, BWC kicked things off saying there’s a new “king of the cash register” in beer, as imports have surpassed domestic premiums to become the top-selling segment in the latest 4-week period of NIQ scans ending April 20. “We spoke a