Imports Gain More Dollar Share than Hard Seltzer in Latest Nielsen

Dear Client: For the first time this year, there’s a segment gaining more dollar share than hard seltzer in NielsenIQ four-week scans. Yep, imports have been hot on hard seltzer’s tail in dollar share gains as of late, even matching the segment’s gains last week, but in this latest batch of data, which stretches to July 17, imports finally topped them. Imports gained 1.8 points of dollar share over the latest four weeks, while hard seltzers gained 1.5 points of