Imports are Down. How Did This Happen?

Several readers asked for more granularity on the widening of the price gap between domestics and imports which has caused Corona in particular to experience soft trends in off-premise scan channels (presumably on-premise is less effected). In many cases we've seen, Dos Equis has taken the price slot that Corona previously held ($10.99 or $11.99 12 packs on promo), and Corona is getting into $12 and $13 range. So that has to hurt.But let's look at aggregate data. You asked