Imports Are About to Overtake Domestic Premiums in Scans

Dear Client: As we return to work after launching the holiday season with an eye toward the end of 2023, let's take a look at what's changed since mid-year to today. For one, we are in the unique position of having beer volumes improving while simultaneously dollars are declining, (volumes were running down 2.4% ytd ending 6/18, while slightly improving to down 2.1% ytd to 11/5; as dollars were up 3% at mid-year and today up 2.7%, Circana multi-channel+conv).   That