Imports and Constellation Top Off-Premise Dollar Share Gains for 2021

Dear Client: Who could have foreseen heading into 2021 that at year’s end, imports – not hard seltzers – would stand as the top dollar share gainer in scans? Indeed, it’s official. Final 2021 scans are in from NielsenIQ and imports have topped hard seltzers, just by a hair, for the top spot in dollar share gains. That’s particularly interesting considering imports’ giant base. Imports snagged 1.4 points of dollar share in total off-premise during the year, while hard seltzers