If You Build It, They Will Come … And Take It

Grokking the GHOST Acquisition by KDP Dear Client:  After yesterday's news that KDP would purchase a 60% stake in Ghost for $990 million (and the rest in four years at TBD price), we figured a timeline of big energy drink brand sales was in order. Each deal ripped the brands away from the beer network, where many energy brands have been built (and which are more profitable than domestic beer on a per case basis).  Before that timeline, some notes