I Guess That’s Why They Call it the Beer Blues

Aye ya ya. I'll write about May once more and then let's put it behind us. IRI scan data show that beer sales in supermarkets, a more recession-proof channel, were down only 0.5% for the four weeks ending 5/18/03, cycling flat sales last year. Keep in mind these figures don't include Memorial Day weekend, this year or last. A-B was up 3% while MBCo. was down 6.7%. There are unconfirmed reports in Ad Age, AdWeek, and the NY Times that