June 14, 2012HUSA'S Hispanic-flavored Indio Rolls Out StatesideDear Client:Seemingly nobody can resist the siren call to capture the stomach share of Hispanics or Millennials, and especially Hispanic Millennials. With both contingencies' growing number and the latter's fondness for beer over other bev alc categories, it's no wonder. To that end, back in March we reported Heineken USA's imminent rollout of imported Mexican dark lager Indio. The company has just announced that the beer will be available this month across 7
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