Beer Business Daily – beer industry news and numbers

HUSA / Wisdom: A Corona Killer?

Amid yesterday's announcement by Heineken USA and Femsa Cerveza of their US three year marketing and importation agreement comes chatter among industry veterans: will this make the mighty Corona vulnerable, particularly in the East where HUSA is strongest?One of Corona's strongest US markets is New York City, which is Heineken USA's strongest market by far. Now, HUSA will have Tecate and Dos Equis in its arsenal to combat Corona in this important city. And nationally, HUSA will use its distribution

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