HUSA Promotes VP Tecate Marketing to Brand Heineken

Dear Client:Felix Palau has been appointed the new SVP marketing for brand Heineken, HUSA has announced internally.Felix has been VP of marketing for Tecate for the last two years. He executed the brand's recent "Born Bold" campaign, and the boxing partnership with Carmelo Alvarez. He's a well-liked "homegrown talent" that's come up through company ranks.HUSA's previous SVP of brand Heineken, Ralph Rijks, is returning to Holland with his family."We are also excited to announce the internal appointment of Esther Garcia