HUSA Interrupted: “Seven Percent Will Not Be Possible in the U.S.”

René Hooft Graafland, a member of Heineken's Executive Board, said that while Heineken has grown share in the import sector in the US, Heineken is suffering in the US due to its high exposure in the Northeast where weather, the economy, the war, and the NYC smoking ban have cut on premise sales.René indicated that Heineken USA sales-to-retailers are only up 1.5% - 2% YTD for the country. But that doesn't tell the real story. The West, particularly California where