HUSA Going All in on Non-Alc with Heineken 0.0

Dear Client:It was only a matter of time before a big brewer started getting serious in the non-alc beer segment here in the states… and folks, that time is now.Heineken USA isn't dipping their toe into the non-alcoholic beer segment, they're cannonballing in with Heineken 0.0, an alcohol-less Heineken charging to market in 6-pack bottles and cans on January 1.Newly appointed HUSA CMO Jonnie Cahill did the honors of unveiling the "game-changing" brew (69 calories) at their National Distributor Conference