HUSA Distributor Meeting Theme: Focus on Core

Dear Client:  At HEINEKEN USA’s regional distributor meeting last week, chief Maggie Timoney opened, echoing what she previously shared at NBWA – that consumers are cash-strapped and distracted, and it’s impacting beer.  She spoke of “all that’s chipping away” at the industry, via consumer changes, moderation, “occasions under attack” and “negative narratives” on alcohol. “You see that beer is under serious pressure. And the question for us to ask ourselves is, 'would it bounce back?' As I said at NBWA