HUSA Aims to Bring the Magic Back to Beer with Big 2026 Plans

Dear Client:  In Dallas this week at HEINEKEN USA’s Regional Distributor Meeting, execs used a few phrases to describe the industry’s current backdrop. They likened it to an “inflection point,” a “pivotal” or “crucial” moment -- even “a crucible moment.” But no matter the description, the outlook was steady: that HUSA has the brands, focus, and fuel to emerge from the moment stronger. HUSA chief Maggie Timoney opened by acknowledging the headwinds: weaker consumer confidence, tighter household budgets, and a