How Twisted Tea Will Leverage its most “Powerful” Season

Dear Client: Boston Beer is investing heavily in Twisted Tea to protect its share and space of the hard tea category that it practically owns, fronting big media and experiential plans this summer, and driving hot new innovations, like new Light Rocket Pop in the light variety pack.  Twisted Tea remains the dominant leader of hard tea with 86% of the category. We caught up with Head of Twisted Tea Erica Taylor to get more details on the brand’s summer