Beer Business Daily – beer industry news and numbers

How to Account for Amazon Warehouse Sales?

Dear Client: Fasten your seatbelts, folks.  This story has alleged intrigue, blackmail, betrayal, and most importantly, it addresses the 9,000,000 pound gorilla in the room:  How do suppliers and distributors account for sales to central Amazon / Walmart / et al warehouses in their respective territories?   For their part, the big suppliers (A-B, MC, STZ, Coke, Pepsi, and other historically DSD players), are starting to allegedly succumb to pressure from mega-online retailers (Amazon) to provide national pricing and direct-to-warehouse shipping,

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