How Sierra Is Optimizing the E-Premise

Dear Client: We probably don’t spill enough ink on the emerging e-premise landscape. That's probably to the industry's detriment. Because it's coming like a train (with its own set of fast-developing rules).  Consider that the craft beer industry experienced five years worth of e-premise growth in just three months. That's per Sierra Nevada's national accounts e-comm manager, Stephen Koenig, whom the company hired early last year. "You can tell where a company's priorities are by where they make their investments,"