How Molson Coors Will Protect its “Trend Bend” in 2020, In Coors Light Marketing and Beyond

Dear Client: Gavin Hattersley doesn’t seem like the tattoo type. But he may be dangerously close to getting “inked” with Molson Coors Beverage Co’s two largest brands, Coors Light and Miller Lite. You see: at our own Summit last year in San Diego, Michelle St. Jacques had just taken the CMO job. Her boss Gavin was telling her over beers that the tricky part of getting those two giant brands to growth is actually growing them at the same time.