How is Diageo Beer Co. Doing What it’s Doing?

Dear Client: Diageo Beer Co. may not get as much attention as some of the other big brewers in the industry, but we're going to shine the spotlight on them today. Here's why: The company has quietly grown double digits in the off-premise this year, up 10% in dollars and volume, per IRI multi-outlet and convenience scans through December 2. What's interesting, perhaps, even unique to the beer industry right now, is DBC has achieved this double-digit clip thanks to