How Heineken Hopes to Open the Floodgates for Non-Alc Beer

Dear Client: Last week, BBD sat down with VP of marketing for the Heineken Brand, Borja Manso Salinas, for a wide ranging conversation on Heineken 0.0 and non-alc beer at large.  He was excited to chat, calling this “a momentous topic.” And though non-alc beer is still in its early stages here in the U.S., “it's set to transform our category and transform it for the better.”  THE CURRENT STATE OF NON-ALC BEER IN THE U.S. When they launched Heineken